Thursday, March 12, 2009

Car Wrap Advertising - What is It?

Car wrap advertising gives new meaning to the cliche "advertising on the move". For a small business owner, car wrap advertising is a very cost-effective way for a business owner to advertise on a vehicle they already own. What a great way to increase your brand awareness as you drive around working in your business, effectively a whole load of very low cost advertising. No wonder car wrap advertising is becoming more and more important.

Park your car on a busy road or other place with lots of passing traffic - then you suddenly have thousands of advertising impressions - and no extra advertising expenses. The frequently quoted figured from the American Trucking Association a typical delivery truck can be viewed 16 million times a year.

Car wraps are not just for business owners too. Its been well-known for many years that red cars are faster than any other type - and racing stripes make the average teenage man's car go faster. Car wrap advertising means that now a young racer can have the coolest looking car for much less price than a custom paint job. And if next year the hot new color is purple - that's OK because vinyl wrap is easy to remove and replace without damaging the vehicle. Whether you want your vehicle to display your favourite sporting team, support for global warming or favorite rock band - a custom car wrap will get your message out - for little cost.

The reason that car wraps have really become very popular is because that the costs for installation and design of vehicle wraps is a low lower than traditional advertising methods such as custom paint jobs. A vinyl wrap will work on any type of vehicle - from an SUV to a smart car, a Hummer or even a Pontiac. Vinyl wraps also protect your sun - and actually enhance the re-sell value because the vinyl protects the car's paint work from sun fading and stone damage. Top quality car wraps can last up to seven years.

If money is a real issue than you can install a car wrap yourself. The only tools you need are cleaning equipment, a pad to remove bubbles and a sharp knife to trim the decals. The time is in the cleaning of course as the wrap won't adhere to a surface which is dented, dirty or has any other defect. If it all seems a bit hard use professionals to install your car wrap as well as design and manufacture the car wrap for you.


  1. Hi Jenny,
    good article. I fully agree. But I had problem to identify outdoor advertising firms that offer car advertising on a larger scale in the US or in Europe. Do you know any?
    best Erhart

  2. vonammonreports, Operates out of the U.S. in Orlando Florida and they provide outdoor advertising solutions small and large. They handle everything from kits by mail to full fleet wraps for large company's like AT&T.

  3. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. car wrap

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